Whether sailing on the glorious catamaran that the Barbinis had custom built by the illustrious Sunreef Yachts, or relaxing amidst the cool verdant forests of the Italian Alps, these retreats convey the true meaning of hospitality. The lodges came into being out of the Barbini’s passion for sharing with guests their love for authentic things, for pristine nature, for good food. In a way, they have remained true to their professional calling and continue to serve as “global ambassadors of the Italian lifestyle.”
In their “past life” the couple were immersed in the high-voltage world of fashion and luxury goods. Stefano was the ESCADA CEO for Italy and France and, before that, worked as a marketing manager for major brands like Moschino, Alberta Ferretti, Jean Paul Gaultier and Ozbek. His wife Giorgia is the granddaughter of Gaetano Savini, who founded Brioni, the celebrated house of high fashion for men. Her parents Gigliola and Ettore Perrone carried on Gaetano’s work until 2012 when they decided to sell the company to the French group PPR. Giorgia began her professional life as the manager of ESCADA’S flagship store in Rome, and subsequently became the brand’s retail manager for Italy.
Wrapped up in this edgy and noisy world, the Barbinis lived between Rome, Paris, Monaco and Milan for years. At a certain point they felt that they had to make a change, to find a point of reference for themselves and for their three children (their eldest son Francesco and the twins, Giulia and Pietro). In 2009, a change in ESCADA ownership and a consequent revision of corporate strategies prompted them to change their lives, and make family the number one priority.
When they created San Lorenzo Mountain Lodge in the winter of 2010, it was a dream come true. Perhaps that’s why the draw of this enchanting haven has been so powerful, why it has attracted discriminating travelers from all around the world. Built in the 1500s as a hunting lodge for the nobility, the lodge affords spectacular views of three stunning Dolomite valleys. It is the ideal setting for Stefano and Giorgia to give their guests an experience that will stay with them for a lifetime.
As a result of the level of rejuvenation that guests have experienced here and the couple’s very special brand of hospitality, San Lorenzo Mountain Lodge has evolved into a fundamental point of reference for many. In fact it was due to the appreciation and encouragement of their regulars, who have evolved into friends over the course of time, that Giorgia and Stefano decided to take their unique concept further, and to expand their horizons. Imagining any other land-based setting that would match the atmosphere of San Lorenzo Mountain Lodge was impossible … only the immensity of the ocean could offer the same emotional power and regenerating force found in the Alps.
With the same creativity and energy that imbues everything they take on, Giorgia and Stefano soon found the best way to make their new dream a reality: a spectacular 74-foot catamaran. Equipped to host up to ten people, the Blue Deer explores the secluded inlets of the Mediterranean – and she, too, is undoubtedly an ambassador of genuine Italian hospitality.